The use of advertising in ELT / CLIL: 2010

24 nov 2010

International Day for the Elimination of Violence against Women

25 November 2010

It rarely stops

Mercy Street (by Peter Gabriel)

Nowhere in the corridors of pale green and grey
nowhere in the suburbs
in the cold light of day
There in the midst of it so alive and alone
words support like bone
Dreaming of mercy street
wear your inside out
dreaming of mercy

20 nov 2010

A tribute to givers

YOUR SONG

It's a little bit funny this feeling inside
I'm not one of those who can easily hide
I don't have much money but boy if I did
I'd buy a big house where we both could live

And you can tell everybody this is your song
It may be quite simple but now that it's done
I hope you don't mind
I hope you don't mind that I put down in words
How wonderful life is while you're in the world

(Ellie Goulding)

29 sept 2010

Nice reading and nice songs!

Stole My heart Lyrics

Once upon a time
I saw you walk along
A moonbeam; what a lovely girl.
I followed you around the world.

I love you, don't you see,
You stole my heart in 1-2-3
I love you, yes it's true
You stole my heart
and I'm gonna steal yours too.

Fly me away Lyrics

Silver Moons and paper chains,
Faded maps and shiny things.
You're my favorite one-man show.
A million different ways to go.

Will you fly me away?
Take me away with you,
My love.

9 sept 2010

GRETA talk

Greta gave me the opportunity to share my enthusiasm for adverts as a resource in ELT/CLIL with a group of teachers in September 2010.
The preparation of this talk has been the spark for the creation of this blog.
All the entries below contain the links and examples I used in the presentation.
It is my intention to go on posting new ideas, links and adverts that I find interesting for teaching language and nonlanguage subjects in Secondary Education.

This is the outline and the bibliography of the presentation.

1. The connection between teaching and advertising
2. Advertising and the integrated curriculum of languages
3. Advertising and language awareness
4. Slogans: the language of advertising claims
5. The development of communicative competence through advertising: linguistic, sociolinguistic, pragmatic, strategic and sociocultural competences
6. ELT and CLIL
7. Adverts as authentic materials
8. Critical thinking and media literacy
9. Adverts and values
10. Adverts and emotions
11. The use of adverts in warm-up activities
12. Creativity and advertising
13. Adverts as an instrument to promote cross –curricular connections
14. Types of adverts and activities
15. The CEFRL and advertising
16. Advertising in the curriculum of Secondary Education
17. The development of general competences
18. Adverts and diversity

Bibliography

Council of Europe. 2001. Common European Framework of Reference for Languages: Learning, Teaching, Assessment. Cambridge: Cambridge University Press. (Also available at: http://www.culture2.coe.int/portfolio/documents_intro/ common_framework.html).

Crown Decree 1631/2006, of December 29, which establishes the minimum contents and structure fo compulsory Secondary Education.

Dalton-Puffer, C. 2007. Discourse in content and language integrated (CLIL) classrooms. Amsterdam: John Benjamins.

Gilmore, A. 2007. “Authentic materials and authenticity in foreign language learning”. Language Teaching 40, 97–118.

Goddard, A. 2002. (2nd edition). The Language of Advertising. Rouletdge: London.

Mehisto, P., Marsh, D. & Frigols, M-J. 2008. Uncovering CLIL: Content and Language Integrated Learning in Bilingual and Multlingual Education. Oxford: Macmillan.

Shrank, J. 1974. “The Language of advertising claims”. Media and Methods 10: 44-51. On WWW at http://home.olemiss.edu/ ~egjbp/comp/ad-claims.html Accessed 08.09.10

Widdowson, H. G. 2003. Defining Issues in English Language Teaching. Oxford: Oxford University Press.