GRETA talk

Greta gave me the opportunity to share my enthusiasm for adverts as a resource in ELT/CLIL with a group of teachers in September 2010.
The preparation of this talk has been the spark for the creation of this blog.
All the entries below contain the links and examples I used in the presentation.
It is my intention to go on posting new ideas, links and adverts that I find interesting for teaching language and nonlanguage subjects in Secondary Education.

This is the outline and the bibliography of the presentation.

1. The connection between teaching and advertising
2. Advertising and the integrated curriculum of languages
3. Advertising and language awareness
4. Slogans: the language of advertising claims
5. The development of communicative competence through advertising: linguistic, sociolinguistic, pragmatic, strategic and sociocultural competences
6. ELT and CLIL
7. Adverts as authentic materials
8. Critical thinking and media literacy
9. Adverts and values
10. Adverts and emotions
11. The use of adverts in warm-up activities
12. Creativity and advertising
13. Adverts as an instrument to promote cross –curricular connections
14. Types of adverts and activities
15. The CEFRL and advertising
16. Advertising in the curriculum of Secondary Education
17. The development of general competences
18. Adverts and diversity

Bibliography

Council of Europe. 2001. Common European Framework of Reference for Languages: Learning, Teaching, Assessment. Cambridge: Cambridge University Press. (Also available at: http://www.culture2.coe.int/portfolio/documents_intro/ common_framework.html).

Crown Decree 1631/2006, of December 29, which establishes the minimum contents and structure fo compulsory Secondary Education.

Dalton-Puffer, C. 2007. Discourse in content and language integrated (CLIL) classrooms. Amsterdam: John Benjamins.

Gilmore, A. 2007. “Authentic materials and authenticity in foreign language learning”. Language Teaching 40, 97–118.

Goddard, A. 2002. (2nd edition). The Language of Advertising. Rouletdge: London.

Mehisto, P., Marsh, D. & Frigols, M-J. 2008. Uncovering CLIL: Content and Language Integrated Learning in Bilingual and Multlingual Education. Oxford: Macmillan.

Shrank, J. 1974. “The Language of advertising claims”. Media and Methods 10: 44-51. On WWW at http://home.olemiss.edu/ ~egjbp/comp/ad-claims.html Accessed 08.09.10

Widdowson, H. G. 2003. Defining Issues in English Language Teaching. Oxford: Oxford University Press.