29 sept. 2010

Nice reading and nice songs!

Stole My heart Lyrics

Once upon a time
I saw you walk along
A moonbeam; what a lovely girl.
I followed you around the world.

I love you, don't you see,
You stole my heart in 1-2-3
I love you, yes it's true
You stole my heart
and I'm gonna steal yours too.

Fly me away Lyrics

Silver Moons and paper chains,
Faded maps and shiny things.
You're my favorite one-man show.
A million different ways to go.

Will you fly me away?
Take me away with you,
My love.

15 sept. 2010


An advert of a website on education in the United States that can be used to work on vocabulary about schools, teaching, learning and education in general.

12 sept. 2010

9 sept. 2010

GRETA talk

Greta gave me the opportunity to share my enthusiasm for adverts as a resource in ELT/CLIL with a group of teachers in September 2010.
The preparation of this talk has been the spark for the creation of this blog.
All the entries below contain the links and examples I used in the presentation.
It is my intention to go on posting new ideas, links and adverts that I find interesting for teaching language and nonlanguage subjects in Secondary Education.

This is the outline and the bibliography of the presentation.

1. The connection between teaching and advertising
2. Advertising and the integrated curriculum of languages
3. Advertising and language awareness
4. Slogans: the language of advertising claims
5. The development of communicative competence through advertising: linguistic, sociolinguistic, pragmatic, strategic and sociocultural competences
6. ELT and CLIL
7. Adverts as authentic materials
8. Critical thinking and media literacy
9. Adverts and values
10. Adverts and emotions
11. The use of adverts in warm-up activities
12. Creativity and advertising
13. Adverts as an instrument to promote cross –curricular connections
14. Types of adverts and activities
15. The CEFRL and advertising
16. Advertising in the curriculum of Secondary Education
17. The development of general competences
18. Adverts and diversity


Council of Europe. 2001. Common European Framework of Reference for Languages: Learning, Teaching, Assessment. Cambridge: Cambridge University Press. (Also available at: http://www.culture2.coe.int/portfolio/documents_intro/ common_framework.html).

Crown Decree 1631/2006, of December 29, which establishes the minimum contents and structure fo compulsory Secondary Education.

Dalton-Puffer, C. 2007. Discourse in content and language integrated (CLIL) classrooms. Amsterdam: John Benjamins.

Gilmore, A. 2007. “Authentic materials and authenticity in foreign language learning”. Language Teaching 40, 97–118.

Goddard, A. 2002. (2nd edition). The Language of Advertising. Rouletdge: London.

Mehisto, P., Marsh, D. & Frigols, M-J. 2008. Uncovering CLIL: Content and Language Integrated Learning in Bilingual and Multlingual Education. Oxford: Macmillan.

Shrank, J. 1974. “The Language of advertising claims”. Media and Methods 10: 44-51. On WWW at http://home.olemiss.edu/ ~egjbp/comp/ad-claims.html Accessed 08.09.10

Widdowson, H. G. 2003. Defining Issues in English Language Teaching. Oxford: Oxford University Press.

8 sept. 2010


Cross-curricular connections: SCIENCE (evolution)

Cross-curricular connections: EDUCATION FOR CITIZENSHIP

Cross-curricular connections: PHYSICAL EDUCATION

Cross-curricular connections: MUSIC



Cross-curricular connections: ART

Creative advertising webpages



The role of women

Beat bullying!

Road safety

Healthy smoking?!

Healthy eating (Happy meal!)

Consumer education

Critical thinking and media literacy

MLC: Media Literacy Clearinghouse (link)

Media Awareness Netwok: resources for teachers and lesson plans (link) (English and French, from Canada)

Media Education Across the curriculum (link)

Be water twice!


A database of slogans (link)

The Language of Advertising Claims (by Jeffrey Schrank) (link)

34 ways to write a slogan (link)

Playing with the spelling of words

A good collection of adjectives


The purpose of this blog is to share ideas, links and examples of adverts that can be useful for teaching English as a Foreign Language (ELT) or other language or nonlanguage subjects of the CLIL curriculum.

Advertising is about...

… calling your attention
… making things attractive and glamorous
… making things memorable
… making you fall in love with something

… so there must be a connection between teaching and advertising!